Friday 19 July 2019

Online Job Search: Evolution or Revolution?

As online search grows, the way people find information and use devices is dramatically changing. Today, people switch between devices at different times of day and the share of device page traffic on a typical workday can be described as follows:

Late Night (12AM – 7AM) - Early Morning

  • Mobiles brighten the commute
Daytime (10AM – 5PM)
  • PCs dominate working hours
Early Evening (5PM – 8PM) - Prime (8PM – 12AM)
  • Tablets are popular at night
The job search is thus evolving. It is becoming increasingly mobile: 54% OF GLOBAL TRAFFIC IS MOBILE !

When you ask jobseekers what is important, they tell you what really matters to them:
  • Offers job listings that are relevant to me (81%)
  • Offers me the best chance to get hired (80%)
  • Is easy to use (78%)
But also,
  • Uses the latest technology to help people find jobs
  • Is the preferred site employers turn to when they need to fill open positions
  • A lot of people get hired through this site
  • The site’s primary purpose is to help jobseekers find a job
  • Offers the most job listings
  • Is a site I would trust with my personal information
  • Is a good place to learn about companies that are hiring
And less importantly:
  • Is a useful site even if I’m not actively looking for a job (49%)
  • Is a site that helps me manage each stage of my career (49%)
  • Offers valuable career advice (resume writing, interview preparation) (56%)
How can you navigate search & mobile to get the right candidates to apply? Job search is simple and every search starts with 2 simple word: What & Where.
  • Enter type of job & location
  • Search results
  • View the job
  • Apply
But there are 3 conversions that need to be optimized:
  • The right job seekers find your jobs
  • The right candidates click on your job
  • The best candidates apply to your job
So what makes some companies great at search? 

They master the science and art of job content:
  • The Art in concern: Using job descriptions to attract the right candidates
 They don’t let ‘’bad’’ application processes filter out the best candidates:
  • They are careful not to lose good candidates to overly complex application processes
  • They make it easy for candidates to browse and apply on mobile devices: 25.3% Mobile Only (24.6% Mobile + Desktop & 50.1% Desktop Only)
Today, the mobile experience matters more than ever and jobseekers can be frustrated by a ''bad''experience which would be unproductive use of these application processes.

They grow their employer brand online:
  • Your brand determines your candidates:
           ☞ 83% Say reviews impact where they apply
           ☞ 46% Say company reputation has a big impact on decision to accept a job
           ☞ 5% Increase in apply rate when employer reviews are available
  • Managing your brand:
           ☞ Encourage reviews
           ☞ Upload photos
           ☞ Promote your brand

They use the data they have to dramatically improve performance to:
  • Evaluate how jobs are performing
  • Learn from competitors
  • Use job trends to perfect job content
And finally they track: Source of hire, cost per hire, time to hire...

So, Online Job Search? Evolution or Revolution? :)

SOURCES: TeslaDuo & Partners

Back to Top